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Valpak Announces Triple Environmental Certification

David Flash, Coupon Marketer — Fri, 27 Nov 2009 09:47:11 +0000

Valpak Direct Marketing Systems Inc., maker of The Blue Envelope®, has been awarded certification under the three leading environmental programs: Sustainable Forestry Initiative (SFI), Programme for the Endorsement of Forest Certification (PEFC) and the Forest Stewardship Council (FSC).

"Valpak recognizes the importance of maintaining sustainable, environmentally responsible business practices that benefit our consumers, advertisers, franchisees and employees," said Greg Bicket, President of Cox Target Media, which owns Valpak.

Valpak successfully completed the certification process, which includes creating documentation and processes to report on and measure compliance to program standards. The standards ensure the paper used in all envelopes and inserts printed by Valpak comes from responsibly managed sources.

Austin Gets a New Coupon Magazine

David Flash, Coupon Marketer — Sat, 21 Nov 2009 04:56:19 +0000

Reach your best potential customers where they live in Austin Community Coupons, a direct mail coupon magazine targeting middle to high income households in the suburbs of Austin, Texas.

While Austin Community Coupons is mailed to 250,000 suburban Central Texas homes, the magazine is printed in five zoned editions of 50,000 magazines. This makes the coupon magazine a great advertising value for small local businesses as well as larger companies that need to cost effectively reach all of Austin's best suburbs.

The premier edition of Austin Community Coupons Magazine will be mailed to 250,000 suburban Austin homes on March 11, 2010.

Martha Stewart Announces Fall Valpak Promotion On Air

David Flash, Coupon Marketer — Tue, 10 Nov 2009 03:00:47 +0000

Fall is here and as we work together to support your sales and marketing initiatives, I'm very excited to share with you that Martha Stewart just announced her promotion with Valpak on her show. Our promotion together is timed perfectly to work for you as Martha goes all out for Halloween and Thanksgiving. In addition to being featured on The Blue Envelope®, Martha is also promoting it on Twitter and will showcase the promotion on her show daily while telling her viewers to look for it in the mail for great local savings.

Watch the video to see how the program kicked off by clicking here:
http://www.coxtarget.com/private_pub/martha-promo-comp-video.html

This is just another example of how Valpak does more to support your advertising investment!