Business Model Institute : Groupon Business Model vs. Val-Pak

For some, coupons are dead and are a relic of the older days. I’m a heavily Internet-connected late 30s tech-aware consumer and yet I still open my envelope of Val-Pak coupons. I look at each and every coupon and from time-to-time I keep a coupon or two.

This has me wonder if the Val-Pak business model can still survive in the age of Groupon? Are the business models of these seemingly different businesses really that different? Both companies want you to take them up on their offer and seek out the businesses they are effectively advertising and promoting.

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Valpak Annual Consumer Savings Report Indicates 28 Percent Increase for Consumer Spending in Summer 2011

Twenty-eight percent of consumers plan to spend more this summer, an 11 percent increase since 2010 according to the annual summer survey* conducted by Valpak. The consumer spending report issued twice a year by one of the leading direct marketing companies in North America also indicates little change over last year in consumers' purchase intentions for the next six months, with one exception: consumers plan to spend more of their hard earned money on improving the interior of their homes. Responses around deal-seeking behaviors, such as coupon usage and private label purchases, however, continue to point toward post-recession consumers putting an emphasis on value.

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Valpak Launches Location Based Coupons with junaio Augmented Reality Partner

Valpak Direct Marketing Systems / Cox Target Media and junaio today announced that Valpak coupons will now be available on the junaio app, allowing consumers to save money at nearby businesses with geo-targeted coupons that pop up on their smartphones.

With the Valpak coupons on the junaio app, consumers don’t wait to receive coupons, the geo-location coupons are available whenever they want them. The app launches the smartphone's camera and GPS to overlay a set of 3D icons in real-time, showing the available Valpak coupons in the vicinity as the user scans the surroundings, with a radius varying from 5 feet to 20 miles away. The coupons and offers literally “pop up” on the screen.

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Valpak announces coupon app for Windows® Phone 7

Valpak, the savings giant, has launched a new mobile application for Windows^® Phone 7.  The app became available on Windows^® Phone Marketplace on November 8th.

As the trusted leader in neighborhood value, Valpak now delivers ultra-convenient electronic coupons right to your Windows Phone 7 device. This new, free app offers quality content with more than 37,000 offers and social sharing, so wherever you go, savings will follow you.

“We’re thrilled to be a part of Windows Phone Marketplace at launch,” said Jim Sampey, chief operating officer of Cox Target Media, providers of Valpak. “Our apps have been tremendously successful and consumers are excited about accessing savings on the go from their smart phones.”

Windows Phone 7 customers can get exclusive, coupons for restaurants, auto care, entertainment, beauty, home and garden, health and medical, professional services and retail shops right in their own neighborhoods — and even when they travel out of town.

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Valpak and Cartera Commerce Partner to Integrate Exclusive Local Offers Within Cartera Merchant Network

Cartera Commerce, the leading provider of multi-channel shopping solutions and merchant-funded rewards (formerly known as Mall Networks), and Valpak, one of the leading direct marketing companies in North America, today announced a partnership to deliver offers from Valpak's tens of thousands of local businesses to Cartera's banking and loyalty clients. Cartera's Local Discounts solution, for which Valpak is the first partner, offers retail banks, card issuers and other large loyalty programs the ability to offer access to special deals that consumers can use at local stores and restaurants.

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YP.com Adds More Coupons, Making It Easier for Shoppers to Save Money This Holiday Season

AT&T Interactive today announced it entered into agreements with Valpak and Savings.com that will give over 30 million monthly YP.com users access to thousands of printable and online coupons. The new agreements complement thousands of existing coupons from local businesses already available on YP.com.

YP.com users who are looking to find great savings can now access online local coupons from Valpak, traditionally known for its signature Blue Envelope(R) coupons, which can be redeemed at physical store locations for retail goods (including dry cleaners, day spas, vets, pizza places, car washes) or for services, including those provided by plumbers and handymen.

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DM News : Valpak Begins Valpak Deals Rollout

Coupon company Valpak will launch a deals website on November 3 in three markets, and debut it in another market next week. The site, ValpakDeals.com, will offer daily deals, local coupons and sweepstakes for consumers in the three respective markets.

The initial launch will target customers in Omaha, NE; Long Island, NY; and Las Vegas, NV. Valpak will expand the service to Southern Connecticut next week, and to additional markets in the months ahead.

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ValpakDeals.com: A Daily Savings Site for Those Who Want It All

LARGO, Fla., Sept. 15 /PRNewswire/ -- Here's the deal: For all those who aspire to relax all weekend at the spa, dine at swanky restaurants and look like a movie star – yet still need to change the oil in the family car, arrange for lawn service and stick to a budget, ValpakDeals.com will soon save the day... and save you money.

Promising savings that are "Sometimes sensible, sometimes sensational and always smart," ValpakDeals.com, a new product from Valpak, will give consumers access to online daily offers featuring discounts of 45 percent and more.

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HGTV’s "Holmes on Homes" and Valpak Offer $5,000 Giveaway

With home improvement season here, Valpak will feature the popular HGTV show "Holmes on Homes", and offer consumers an exciting chance to win a $5,000 grand prize to improve their own home.

Over 40 million envelopes will be mailed across the United States between April 5 through May 3 and will feature the promotion, prompting consumers to look inside for the entry form or go to Valpak.com to enter to win.

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Coupon Marketing Praised in Wisconsin Law Journal

An article on the Wisconsin Law Journal describes an "out of the box" from a personal injury attorney that has his ads in the mailbox with coupons for free educational info. on personal injury law.

The journal reports:

"Another old-school marketing idea is the Yellow Pages. Rozek says his firm tried that route but found it to be “very expensive.” It yielded a few clients, but in the final analysis was a poor value. 

So they’ve moved on to ValPak, a division of Cox Target Media, which sends a stack of coupons from local businesses in the “familiar blue envelope,” according to ValPak’s Web site.

Rozek contracted for a year of quarterly coupons sent to 100,000 mailboxes in the Milwaukee area. The firm’s coupon offers a free informational publication authored by Rozek entitled, “A Consumer’s Guide: Personal Injury Claims in Wisconsin,” available both as an online download and a booklet....

The ValPak campaign has proven effective, with many prospects calling the firm’s 800 number or requesting the publication from the “landing page” created to track such requests. A sizeable number have turned into clients. Because the year’s mailings are not yet completed, Rozek expects there will be many more."

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