Technorati : Social Media - A Coupon Clipper's Delight?

According to a consumer survey by Cone, 77 percent of consumers look for incentives via online channels when deciding whether to engage or not, and nearly half of them are looking on social media networks.

Read more: http://technorati.com/business/advertising/article/social-media-a-coupon-clippers-delight/#ixzz14xKXd6ih

DealPair Introduces A New Way of Generating Paid-customer Traffic for Small Businesses

It costs nothing for local businesses to publish their deals and reach out to their clients using DealPair’s merchant dashboard. DealPair charges only if they perform and generate business for the merchant. In addition to paypal charges, DealPair charges a very low fee for this service, which is free for the first 30-days of signing up.

A qualified merchant can publish as many deals, schedule deals into the future, and repeat successful deals periodically on dealpair.com. The consumer site (dealpair.com) and facebook app (apps.facebook.com/dealpair) are very tightly integrated with facebook enabling social interaction and viral marketing for merchant deals. The deals published on dealpair are group deals, which are valid only if a minimum user base signs up to the deal and the merchants are expected to offer steep discounts to generate the viral marketing. However, dealpair doesn’t control the merchants deal parameters.

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Facebook Launches Social Buying with Facebook Deals. Confirmed Participants Include: 24 Hr. Fitness, American Eagle, Chipotle, Macy's, North Face

The rumors are true, Facebook is getting into the hyper-local social buying game with the rollout of Facebook Deals on it's Facebook Places Platform.

According to Digital Journal, which broke the Facebook Deals story 3 hours ago, "four types of deals are available: Individual deals, loyalty deals, friend deals and charity deals. Individual deals target an individual user; loyalty deals offer incentive to get users to come back often (for example, offering a free coffee if the user buys two at previous visits); friend deals to offer incentive to get users to bring in large groups (for example, offering a group of four people a discount at a restaurant); and charity deals."

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