Off The Quad Hires New Managing Editor

Greenwood Village, CO, October 14, 2010 --(PR.com)-- Off The Quad (http://www.offthequad.com) has announced the hire of Michelle Doucette as managing editor to oversee editorial content for its emerging email-based publication, targeting college students nationally. Michelle brings an impressive background in journalism, editing and online community management to Off The Quad (OTQ), including past work with Travelocity and CNN International. Her entrance to the company is part of OTQ's national expansion strategy, since launching in early September.

“I'm thrilled to join the Off The Quad team in developing unique and engaging content for college markets,” Michelle continues. “I find the brand and its editorial vision incredibly compelling and am looking forward to seeing our content expand to drive its national growth.”

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College Market The Latest Craze in Group Buy "Gold Rush" : 14 Sites for Students Emerge

The latest Group Buy Gold rush is happening on America's College campuses as contenders large and small launch in hopes of establishing a foothold in what's expected to be a huge chunk of the group buy business: the College Market.

According to many sites like Groupon's own published demographics, college students comprise 10% or even more of their customers. As businesses become overwhelmed by deals targeting entire cities that sell "too well" it will continue to force group buy players to focus on better geographic and demographic targeting. The college market makes perfect sense as a receptive and accessible niche to target.

As of today, there are currently 14 Group Buy Websites targeting the college market listed in the Coupon Business Directory College Coupon Media Section. Compaines throwing their hat in the College Daily Deal Ring include well funded national start-ups, local bootstrappers and even established print companies like Entertainment.com's U Daily Deal.