ScreenTicket and McDonald’s in Denmark Launch Mobile Coupon Campaign Targeting Students

According to ScreenTicket's Helle Thomsen, ScreenTicket and McDonald’s in Denmark have just launched a national mobile coupon campaign that is running the next three years, where 69 of 84 restaurants are participating. McDonald’s wants to acquire members for their Student Club, where students can benefit from special offers and savings.

The offers are exclusive to members and only available via web based mobile coupons. Web based mobile coupons are far more advanced than the regular SMS coupons and require that the end user has a data connection. The campaign has been running effectively since the beginning of October and so far, the results have been impressing with a 36% redeeming rate exceeded a whopping 28% redemption rate of Sprite earlier this year. We are expecting even greater results in the time coming.

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DM News : Valpak Goes Online With Coupons

Working with 225 franchisees and more than 50 percent of its 130,000 small businesses and advertisers, Val-Pak Coupons On-Line (www.valpak.com) is making 32,000 to 35,000 coupons available to consumers through their computers. Franchises such as Subway, Jiffy Lube, McDonald's and Holiday Inn are participating in the venture as well as online merchants such as ArtSelect. The service is available 24 hours a day, seven days a week.

Consumers who visit Val-Pak's Web site are asked to enter either their home ZIP code, work ZIP code or the name of the city or state they're in. After that, a list of nine categories will be displayed -- Auto/Transportation, Entertainment, Restaurants, General Services, Retail, Household Services, Professional Services, Education and Communications -- and consumers are asked to click on the category they are interested in. Once a category is selected, all of the coupons offered by participating companies in the designated location will come up.

Read entire article at DMNews.com