Tippr Blog : Daily Deals Are Not Dead

Don’t let the media noise drown out the core appeal of local deals: that, for the first time, the Internet, social media, email and mobile now have a successful, measureable method by which to drive millions of people online to do something offline. To get out from in front of their computers and experience their local community.  Deal programs are the first product to truly make that magical marriage of advertising and consumption work.

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Tippr’s Two Cents on Groupon’s IPO

Simply put, Groupon is spending a lot more than it takes in. While their financials are not public, we can guess from LivingSocial’s massive media presence that their financials are similar.  According to Groupon’s financials and our own experience with SEO, display ads, and an affiliate network, the cost of acquiring new customers is INCREASING.   So, the obvious questions are: Is there a tipping point?  Can any company find a way to make money in the daily deal business?

We believe YES.

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