AUSTIN, Texas, Oct. 26 /PRNewswire/ -- According to a recent Deals.com poll (conducted by MyType), smart, rich (making between 100-200k a year), socially responsible people who value the environment, are extroverted and imaginative use online coupons. Those consumers who are neurotic, angry, insecure, careless procrastinators who make less than $50,000 a year do not.
Do the online coupons make you smarter, richer and more imaginative?
Deals.com CEO, Cotter Cunningham has some ideas to explain this trend – "Online coupon use is an informed mindset. Once you learn how easy it is to save money with our coupons, you wouldn't consider shopping online without them. But most folks today don't realize there is a coupon for just about every store where they shop online. As the study shows, liberal, rich, ladies in the Northeast are already saving money by using online coupons. Deals.com's mission is to spread the word on online coupons, so that everyone in this great country can save money shopping online."
Profile of a coupon "lover":
- People with household incomes in excess of $100,000 per year are roughly two times more likely to be coupon lovers.
- People who identify themselves as extraverts and imaginative are respectively 47% and 25% more likely than others to favor online coupons.
- Women are 67% more likely than men to be coupon lovers.
- People who consider the environment of utmost importance are the most likely to be coupon lovers – 37% more likely than others.
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