Adotas : Elevating the Mobile Love Affair With Coupons

Great article by edo Interactive CMO Meaghan Schaefer outlining the growth opportunities and challenges that still need to be worked out in the mobile coupon space.  I especially likes the following taxonomy of redemption methodologiues from the article.

Today, there are at least five options for redeeming a mobile coupon. At this point in the industry’s evolution it’s critical to understand how the system you choose will work on the back end. Here are the most common redemption methods:

– Consumer presents phone displaying a discount offer and cashier rings up purchase with a discount

– Cashier manually enters a code displayed in the mobile coupon to generate a discount

– Cashier scans a barcode embedded in the mobile coupon

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TambaBay.com : Gadget can store dozens of reward cards and coupons

Wallet perpetually jammed with little paper coupons, receipts and a fistful of plastic store loyalty cards? Fear not. Silicon Valley gadgetmakers are on the case.

New tech applications marketed to store executives at the National Retail Federation convention in New York this week include digital receipts and Ecrio's MoBeam master key ring remote that resembles a garage door opener filled with reward card numbers and downloaded electronic coupons.

Just point and click one of the 80 stored card numbers or coupon codes at a checkout laser scanner and you're on your way. AllElectronic Systems' digital receipts are not e-mailed like those from the Apple Store. Rather, all your receipts are stored in a secure Web site like an online banking account, so there's no fumbling around to retrieve proof of purchase for returns or extended-warranty toll-free numbers.

The average consumer wallet today is stuffed with six reward cards and four coupons.

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