Entries in Direct Mail (6)

Tuesday
Feb072012

Business Model Institute : Groupon Business Model vs. Val-Pak

For some, coupons are dead and are a relic of the older days. I’m a heavily Internet-connected late 30s tech-aware consumer and yet I still open my envelope of Val-Pak coupons. I look at each and every coupon and from time-to-time I keep a coupon or two.

This has me wonder if the Val-Pak business model can still survive in the age of Groupon? Are the business models of these seemingly different businesses really that different? Both companies want you to take them up on their offer and seek out the businesses they are effectively advertising and promoting.

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Wednesday
Apr282010

HGTV’s "Holmes on Homes" and Valpak Offer $5,000 Giveaway

With home improvement season here, Valpak will feature the popular HGTV show "Holmes on Homes", and offer consumers an exciting chance to win a $5,000 grand prize to improve their own home.

Over 40 million envelopes will be mailed across the United States between April 5 through May 3 and will feature the promotion, prompting consumers to look inside for the entry form or go to Valpak.com to enter to win.

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Wednesday
Apr282010

Netnewscheck.com : Mobile Coupons Category To Watch

“Coupons are the category to watch - at least initially,” said Gordon Borrell of Borrell Associates in releasing a new report predicting huge growth in mobile ads. “There’s something dramatic going on, and heavy implications for direct mail, yellow pages, newspapers and anyone else in the coupon-distribution business.”

Borrell Associates officially released its outlook for local and national mobile marketing Thursday, calling mobile “the new disruptor” that has emerged on the scene faster than any other new medium over the past 90 years.

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Friday
Apr092010

bnet : Valassis CEO Hit the Trifecta Last Year. His Reward: A Pay Cut

According to an article by Jim Edwards of bnet.com, Valassis CEO Al Schultz "took a 46 percent pay cut in 2009 even though his company was firing on all cylinders — financial, strategic and stock performance-wise — during the year."

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Tuesday
Mar172009

Wheel of Fortune and Valpak Give Consumers 100,000 Reasons to Open their Mail

Largo, FL (Vocus) March 16, 2009 -- Wheel of Fortune, television's #1 syndicated show, has teamed up with direct marketing powerhouse Valpak® to offer shoppers and Wheel Watchers the chance to win their share of $100,000.

The ''Watch, Save and Win'' sweepstakes kicks off on March 23, when The Blue Envelope® from Valpak starts arriving in over 44 million homes across the United States and Canada.

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Thursday
Mar052009

DM News : Stock exchange may de-list Valassis

Media and marketing services company Valassis may become de-listed from the New York Stock Exchange, the company disclosed.

Valassis said it received notice from the NYSE that it was “not in compliance with certain continued listing standards applicable to our common stock.”

A company representative declined to comment further.

The company is below criteria because both the average market capitalization of its common stock over a consecutive 30 trading-day period was less than $75 million and its stockholder equity was less than $75 million.

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