Coupons.com Introduces Publishing Industry First: Ability for Online Publishers of Any Size to Add Digital Coupon Galleries

Coupons.com Incorporated, the recognized leader in digital coupons, today introduced an industry first for Web publishers with a new version of Brandcaster, the company’s free, self-service platform for publishers wanting to monetize their sites or blogs with digital coupons. Brandcaster 2.0 enables publishers to easily create digital coupon galleries that generate revenue on their sites—with little time and effort, no programming knowledge and without any cost whatsoever. As a result, publishers of any size can now offer full digital coupon galleries on their sites, providing valuable money-saving content to visitors, while generating revenue when visitors use the site. Brandcaster is available at www.brandcaster.com.

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Axcess News : Online coupons out-clip print

According to Inmar, a coupon processing settlement provider, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, marking the first jump in redemption since the early 90s. The Winston-Salem NC company credits the uptick in coupon redemption to the economy, yet gains in online coupon redemption has out-clipped newspapers 17-to-1, according to Coupons.com.

"When everyone started hearing reports of record unemployment, drops in consumer confidence and losses on Wall Street, coupon redemption volume started to go up," said Bob Carter, president of Inmar CMS Promotion Services.

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Coupons Inc Launches Surecaster Coupon Targeting Platform

Coupons, Inc., the global leader in interactive coupon solutions, today expanded its digital coupon campaign targeting capabilities with the launch of SureCaster™ for brand marketers. By utilizing SureCaster, marketers can now target unique coupon offers by the behavior clusters consistent with their brand's targeting strategy. Offers are varied based on brand, competitive and category data. SureCaster leverages Coupons, Inc.'s decade of experience to assist brand marketers in creating more effective and efficient coupon programs that deliver better bottom-line results without decreasing distribution volumes.

As experts in digital coupon promotions, Coupons, Inc. has analyzed tens of thousands of campaigns to identify the most effective and efficient methods to enhance results. SureCaster builds upon the regional targeting of digital FSIs, and adds strategic recommendations for placement, coupon value, frequency, expiration period and online media use.

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Market Watch : Coupons.com Saves Consumers More Than $300 Million in 2008

MOUNTAIN VIEW, Calif., Mar 02, 2009 (BUSINESS WIRE) -- With the economy driving more shoppers to search out savings, interest in online coupons has spiked, helping spur record growth for Coupons.com in 2008. The world leader in digital coupons more than doubled the amount of savings printed from the site and helped more than 38 million consumers print coupons. The Company also drove innovation in the printable coupon market with key product developments and partnerships.

"We believe shoppers will continue to seek out savings everywhere they can find them as the economy further tightens in 2009," said Steven Boal, CEO of Coupons.com. "With local newspapers struggling, many consumers will lose access to their Sunday coupons. As a result, household brand name companies are increasingly looking to deliver savings to those consumers online. Our goal in 2009 is to bring coupons to as many digital platforms as possible so that consumers can readily find savings in these difficult times."

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TechCrunch : Coupons.com Puts iPhone App GroceryIQ In Its Shopping Cart

Yesterday, we reported that the MindMaker iPhone application was acquired, and today we learn that Coupons Inc has acquired one of the most popular lifestyle programs for the iPhone / iPod Touch, Grocery iQ.

Grocery iQ is a neat grocery shopping application published by Free State Labs that comes preloaded with a database over 130,000 items commonly found in supermarkets across the U.S., enabling users to search them and organize personal shopping lists by store, aisle, buying history, favorites, as well as customizing item sizes.

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Cnet : Coupons.com hires Google Android executive

Steve Horowitz, engineering director of Google's Android project to build a Linux-based open-source phone operating system, has left the company to become chief technology officer of Coupons.com.

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Ad Age : 2009 Brings Opportunity for Coupon Marketers

According to ComScore, coupon sites were the fastest-growing online category in November by traffic, up 32% from October to 35.6 million. Coupons.com got about a quarter of that, or 8.5 million visitors, up from 8 million in October and 6.5 million a year ago. The company has seen its redemption rates increase 1% to 17% in the last year. (A newspaper coupon's average redemption rate hovers around 1%.) As a result of the economy, Coupons' chief executive Steven Boal said his business has been growing 20% to 25% every month.

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Jane Michels of Coupons, Inc. Awarded ACP Industry Impact Award

Industry Coupon Code Expert Honored for the Third Time by the Association of Coupon Professionals

PRESS RELEASE - Coupons, Inc. is pleased to announce that Jane Michels, General Manager, Family Code Services, has been awarded the Industry Impact Award by the Association of Coupon Professionals (ACP) for her work on new coupon barcode standards which will go into place next year. Jane is the world's leading expert on coupon family codes and is the only individual to receive the ACP's Impact Award three times. She was also recognized in 2002 and 2005.

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