Green Bay Press Gazette : Coupons grow business, produce savings in hard times

This quote from a recent article in the Green Bay Press Gazette highlights the increased importance of coupons to consumers and businesses alike brought on by the recession.

The recession has sent more people looking for coupons and specials as businesses use those tools to protect their bottom lines.

"With the economy, people are looking out more and more for these coupons than they ever have," Senn said. "I don't make a dollar unless I get people through the door. You have to get them through the door."

Coupon processor Inmar Inc. said coupon redemption earlier this year was up 27 percent in 2009 compared to 2008 — because in large part of the recession.

Read complete article

Adotas : Procter & Gamble, online ad spending and coupons

Procter & Gamble, which spends billions on advertising, say it won’t cut its marketing budget. That could mean using more dollars online as well as using coupons to attract and keep customers. It’s a possible opportunity for online advertising companies.

Read complete article

Entrepreneur.com : Coupons Recommended For Marketing Service Businesses

Customers who've had positive experiences with your company's services in the past will happily return. But tempting new customers requires making a special offer. Businesses that provide home services, such as rug cleaning, painting, home heating or air conditioning, can benefit by sending consumers coupons through a marriage-mail provider, such as Valpak. You can choose households by ZIP code, and your coupon offer will be mailed in an envelope with others. Although you won't have the undivided attention of your consumer, mail from a known marriage-mail provider is often well-received, and runs for a fraction of the cost of stand-alone direct mail. For long-term results, create a special offer that will motivate new customers to make more than a single purchase.

Read entire article at Entrepreneur.com

Coupon Marketing Helps Mace Security International Post Record Earnings

Mace's internal growth during the second quarter of 2001 was principally due to the Company's continued emphasis on its revenue enhancement programs of aggressively marketing various on-line and off-line car wash and detailing services, and its direct mail coupon advertising campaigns.

Read entire article at accessmylibrary.com