Valpak Annual Consumer Savings Report Indicates 28 Percent Increase for Consumer Spending in Summer 2011

Twenty-eight percent of consumers plan to spend more this summer, an 11 percent increase since 2010 according to the annual summer survey* conducted by Valpak. The consumer spending report issued twice a year by one of the leading direct marketing companies in North America also indicates little change over last year in consumers' purchase intentions for the next six months, with one exception: consumers plan to spend more of their hard earned money on improving the interior of their homes. Responses around deal-seeking behaviors, such as coupon usage and private label purchases, however, continue to point toward post-recession consumers putting an emphasis on value.

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Valassis Announces Revenue Growth of 5.2% for the Third Quarter Ended Sept. 30, 2010

LIVONIA, Mich., Oct. 28 /PRNewswire-FirstCall/ -- Valassis (NYSE: VCI) today announced financial results for the third quarter ended Sept. 30, 2010.  Quarterly revenues were $572.4 million, an increase of 5.2% compared to $544.1 million for the prior year quarter.  Third-quarter net earnings were $27.0 million, an increase of 95.7% compared to $13.8 million in the prior year quarter.

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HGTV’s "Holmes on Homes" and Valpak Offer $5,000 Giveaway

With home improvement season here, Valpak will feature the popular HGTV show "Holmes on Homes", and offer consumers an exciting chance to win a $5,000 grand prize to improve their own home.

Over 40 million envelopes will be mailed across the United States between April 5 through May 3 and will feature the promotion, prompting consumers to look inside for the entry form or go to Valpak.com to enter to win.

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bnet : Valassis CEO Hit the Trifecta Last Year. His Reward: A Pay Cut

According to an article by Jim Edwards of bnet.com, Valassis CEO Al Schultz "took a 46 percent pay cut in 2009 even though his company was firing on all cylinders — financial, strategic and stock performance-wise — during the year."

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Coupon Marketing Praised in Wisconsin Law Journal

An article on the Wisconsin Law Journal describes an "out of the box" from a personal injury attorney that has his ads in the mailbox with coupons for free educational info. on personal injury law.

The journal reports:

"Another old-school marketing idea is the Yellow Pages. Rozek says his firm tried that route but found it to be “very expensive.” It yielded a few clients, but in the final analysis was a poor value. 

So they’ve moved on to ValPak, a division of Cox Target Media, which sends a stack of coupons from local businesses in the “familiar blue envelope,” according to ValPak’s Web site.

Rozek contracted for a year of quarterly coupons sent to 100,000 mailboxes in the Milwaukee area. The firm’s coupon offers a free informational publication authored by Rozek entitled, “A Consumer’s Guide: Personal Injury Claims in Wisconsin,” available both as an online download and a booklet....

The ValPak campaign has proven effective, with many prospects calling the firm’s 800 number or requesting the publication from the “landing page” created to track such requests. A sizeable number have turned into clients. Because the year’s mailings are not yet completed, Rozek expects there will be many more."

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Wheel of Fortune and Valpak Give Consumers 100,000 Reasons to Open their Mail

Largo, FL (Vocus) March 16, 2009 -- Wheel of Fortune, television's #1 syndicated show, has teamed up with direct marketing powerhouse Valpak® to offer shoppers and Wheel Watchers the chance to win their share of $100,000.

The ''Watch, Save and Win'' sweepstakes kicks off on March 23, when The Blue Envelope® from Valpak starts arriving in over 44 million homes across the United States and Canada.

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Multichannel.com : Greg Bicket to Run Valpak Provider Cox Target Media

Longtime cable executive Greg Bicket has been named president of Cox Target Media, provider of the familiar blue Valpak coupons, after being interim president since November 2008.

Bicket had been senior vice president and region manager for Cox Communications' New Orleans metro cable system where he led the system's recovery from the devastation of hurricane Katrina. Cox Target Media is part of Cox Newspapers which, like the Cox cable operations, is owned by Cox Enterprises.

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Entrepreneur.com : Coupons Recommended For Marketing Service Businesses

Customers who've had positive experiences with your company's services in the past will happily return. But tempting new customers requires making a special offer. Businesses that provide home services, such as rug cleaning, painting, home heating or air conditioning, can benefit by sending consumers coupons through a marriage-mail provider, such as Valpak. You can choose households by ZIP code, and your coupon offer will be mailed in an envelope with others. Although you won't have the undivided attention of your consumer, mail from a known marriage-mail provider is often well-received, and runs for a fraction of the cost of stand-alone direct mail. For long-term results, create a special offer that will motivate new customers to make more than a single purchase.

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Direct : Super Coup for Super Coups

In three years, Super Coups has gone from being 30 days away from declaring bankruptcy to being 30 days away from signing its second international deal.

The Avon, MA-based coupon mailer is also increasing its presence on direct response television and testing business-to-business mailings to get consumers to use its clients' coupons, according to Super Coups president and chief operating officer Don McKenzie.

Coupons Down Under

If all goes well, Super Coups will have a franchise system operating in Australia next month. The first international program Super Coups set up was in Alberta, Canada.

Read entire article at directmag.com