Valpak Annual Consumer Savings Report Indicates 28 Percent Increase for Consumer Spending in Summer 2011

Twenty-eight percent of consumers plan to spend more this summer, an 11 percent increase since 2010 according to the annual summer survey* conducted by Valpak. The consumer spending report issued twice a year by one of the leading direct marketing companies in North America also indicates little change over last year in consumers' purchase intentions for the next six months, with one exception: consumers plan to spend more of their hard earned money on improving the interior of their homes. Responses around deal-seeking behaviors, such as coupon usage and private label purchases, however, continue to point toward post-recession consumers putting an emphasis on value.

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Biz Report : 54% of retailers to put m-coupon systems in place in next 12 months

Half of all the retailers surveyed reported that, within the year, they will have systems in place to allow coupons to be dispatched to customers' mobile phone and scanned at point-of-sale.

Recent research in the U.K. and U.S. by mobile transaction network mBlox found that British shoppers use mobile coupons more than their American counterparts - 29% vs. 15%.

However, these figures are destined to rise as 71% of British and 42% of American consumers expressed an interest in having coupons delivered to their mobile handsets.

"2011 is poised to be a huge year in the advancement of mobile for retail," said Sean M. Alexander, technology analyst at IHL Group.

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Technorati : Social Media - A Coupon Clipper's Delight?

According to a consumer survey by Cone, 77 percent of consumers look for incentives via online channels when deciding whether to engage or not, and nearly half of them are looking on social media networks.

Read more: http://technorati.com/business/advertising/article/social-media-a-coupon-clippers-delight/#ixzz14xKXd6ih

Digital Coupon Use Increased By More Than 59.9 Percent Through September 30, 2010, Versus The Same Period In 2009

MINNEAPOLIS, MN October 20, 2010 – For the calendar year-to-date (CYTD) period ending September 30, 2010, the number of digital coupon events increased by 59.9 percent versus the same period in 2009 across key websites tracked by Marx, a Kantar Media solution.

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Promo : Groupon Social Coupons Unprofitable for One-third of Marketers According to Rice University Study

According to a study from Rice University’s Jones School of Business, a study of 150 businesses running Groupon promotions between June 2009 and August 2010 found that those coupon campaigns were unprofitable for 32% of the businesses that ran them. And more than 40% of the response group said they would not run another social coupon promotion again.

According to Jones School associate professor Utpal Dholakia, the author of the research, the profitability of a coupon promotion can be measured by two main criteria: whether customers redeeming the coupons spent more than the Groupon amount, and what percentage of those customers came back again to shop without a Groupon offer.

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Well-Off and Well-Coiffed Adults Use Coupons More, New Research Shows

Coupons.com is the industry leader in online manufacturer coupons.U.S. adults wearing designer duds and diamond studs are on the vanguard of savvy spending, using coupons to fatten their wallets and save big.

That’s because wealthier, more educated and metropolitan Americans are some of the most likely to be coupon users, according to a new survey conducted by Harris Interactive^® and commissioned by Coupons.com, the largest provider of digital coupons. 

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What They Think : Growth in coupon distribution and usage continues to surge in Q1

Consumer Packaged Goods (CPG) coupon distribution in the United States grew 14.1% in the first quarter of 2010 compared to the same period a year ago (approximately 10% without the timing effect of pre-Easter holiday promotions in the first quarter of 2010). In total, 89 billion coupons were distributed, outpacing the average quarterly volume in 2009 by an incremental 11 billion coupons offered to consumers.

Similarly, redemption increased by 9.7% compared to the first quarter of 2009. Consumers redeemed 850 million coupons in the first quarter of 2010. The sustained growth in coupon redemption volume produced the sixth consecutive quarter reflecting increased usage.

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AZcentral.com : A newfound appreciation for coupons

Before her husband, Scott, was laid off in December, Noel Wise-Talkowski of Laveen was only a casual coupon clipper.

It's not that the couple were free spenders, but they didn't feel the need to keep a tight rein on their expenses.

With their income cut nearly in half, Noel, a 37-year-old credit analyst, won't step into a grocery store without her coupons, and she estimates that her newfound habit shaved $23 from her grocery bill one recent week.

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Axcess News : Online coupons out-clip print

According to Inmar, a coupon processing settlement provider, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, marking the first jump in redemption since the early 90s. The Winston-Salem NC company credits the uptick in coupon redemption to the economy, yet gains in online coupon redemption has out-clipped newspapers 17-to-1, according to Coupons.com.

"When everyone started hearing reports of record unemployment, drops in consumer confidence and losses on Wall Street, coupon redemption volume started to go up," said Bob Carter, president of Inmar CMS Promotion Services.

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Ad Age : 2009 Brings Opportunity for Coupon Marketers

According to ComScore, coupon sites were the fastest-growing online category in November by traffic, up 32% from October to 35.6 million. Coupons.com got about a quarter of that, or 8.5 million visitors, up from 8 million in October and 6.5 million a year ago. The company has seen its redemption rates increase 1% to 17% in the last year. (A newspaper coupon's average redemption rate hovers around 1%.) As a result of the economy, Coupons' chief executive Steven Boal said his business has been growing 20% to 25% every month.

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