LivingSocial and Koofers Team Up to Introduce 'Campus Deals'

Leading social shopping site LivingSocial, and Koofers, the social learning company that helps college students study smarter, unveiled the first milestone of their partnership to bring Campus Deals to ten universities across the nation.

The new program gives participating college students deeply discounted offers on area restaurants, shops, activities and services. Students at Virginia Tech, University of Maryland, Cal Berkeley, Penn State, Ohio State, University of Nebraska, University of Washington, Ball State University, University of Central Florida and Texas A&M will be the first adopters.

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Four Group Buy Sites Launch for UT Austin

Campus Daily Deals was launched in March 2010 by Campus Direct Media the publishers of the highly popular UT area edition of the Student Discount Handbook.University of Texas at Austin students and faculty love to get their Groupon!, LivingSocial, Morgan's Deals, and about a dozen other Austin area group buy deals. In fact, group buy industry leader Groupon's current user demographics show that 12% of their users are college students.

In addition to all the local and national group buy options in Austin, UT students, faculty, staff and area residents now have four new sources for group buy deals tailored to them:

Campus Daily Deals: Launched by Campus Direct Media the publishers of the highly popular UT area edition of the Student Discount Handbook.

The Buys of Texas: Daily Deal site launched by the University of Texas through its student media department.

College Mint: Recently launched Austin based college group buy site.

Big Deal on Campus: National college group buy site opening in the Austin market.

While four new media startups in the same niche in the same market seems like a lot, there are even more college group buy sites on the way to UT and campuses across the country.

As the group buy industry has started to move toward targeting geographic and demographic niches, the popularity of group buying amongst the campus crowd has fueled the launch of over 15 startups nationwide in the College Group Buy Space.

ScreenTicket and McDonald’s in Denmark Launch Mobile Coupon Campaign Targeting Students

According to ScreenTicket's Helle Thomsen, ScreenTicket and McDonald’s in Denmark have just launched a national mobile coupon campaign that is running the next three years, where 69 of 84 restaurants are participating. McDonald’s wants to acquire members for their Student Club, where students can benefit from special offers and savings.

The offers are exclusive to members and only available via web based mobile coupons. Web based mobile coupons are far more advanced than the regular SMS coupons and require that the end user has a data connection. The campaign has been running effectively since the beginning of October and so far, the results have been impressing with a 36% redeeming rate exceeded a whopping 28% redemption rate of Sprite earlier this year. We are expecting even greater results in the time coming.

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Off The Quad Hires New Managing Editor

Greenwood Village, CO, October 14, 2010 --(PR.com)-- Off The Quad (http://www.offthequad.com) has announced the hire of Michelle Doucette as managing editor to oversee editorial content for its emerging email-based publication, targeting college students nationally. Michelle brings an impressive background in journalism, editing and online community management to Off The Quad (OTQ), including past work with Travelocity and CNN International. Her entrance to the company is part of OTQ's national expansion strategy, since launching in early September.

“I'm thrilled to join the Off The Quad team in developing unique and engaging content for college markets,” Michelle continues. “I find the brand and its editorial vision incredibly compelling and am looking forward to seeing our content expand to drive its national growth.”

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