Valpak Launches Location Based Coupons with junaio Augmented Reality Partner

Valpak Direct Marketing Systems / Cox Target Media and junaio today announced that Valpak coupons will now be available on the junaio app, allowing consumers to save money at nearby businesses with geo-targeted coupons that pop up on their smartphones.

With the Valpak coupons on the junaio app, consumers don’t wait to receive coupons, the geo-location coupons are available whenever they want them. The app launches the smartphone's camera and GPS to overlay a set of 3D icons in real-time, showing the available Valpak coupons in the vicinity as the user scans the surroundings, with a radius varying from 5 feet to 20 miles away. The coupons and offers literally “pop up” on the screen.

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DM News : Augmented reality a boon for print and Web marketing

A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.

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