Coupon Marketing News

Valpak Annual Consumer Savings Report Uncovers Consumer Savings Snafus, Frugal Plans for Summer Entertaining

2012-05-24T03:55:55Z

As consumers get ready to kick off summer this Memorial Day, the Valpak annual Consumer Savings Report reveals it’s going to be a scaled-back summer for many of them. The third annual summer report* indicates a steady decline in consumers’ purchase intentions over the past two years, from 70 percent in 2010 planning to spend the same or more to just 50 percent in 2012. Only 23 percent of consumers plan to spend more this summer over last, down five percent from last year, on purchases ranging from vacations to home improvement to electronics.

Google Offers Featuring Deals From Other Local and Niche Deal Sites

2012-02-21T06:52:36Z

Crowd Savings, KGB Deals and AP Daily Deals are just a few examples of daily deal sites that are now having some of their deals featured on Google Offers. If you're a daily deal publisher interested in featuring your deals on Google Offers, here's the application form: https://docs.google.com/spreadsheet/viewform?hl=en_US&formkey=dGd2amFNM3VtLUxxNDlWTUxsQjdVQmc6MQ&ndplr=1#gid=0

Powered by Tippr : Four More Tips for Increasing Your Subscriber Base

2012-02-16T05:26:56Z

We constantly preach that bigger isn’t better when it comes to your daily deal email lists but the truth is everyone is still looking for respectable ways to grow their email lists. Here are a few quick tips for increasing your subscriber base:

Run contest but keep it simple. Then make sure to announce who won via email, it gives you credibility to follow through and recognize the winner.

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Business Model Institute : Groupon Business Model vs. Val-Pak

2012-02-07T23:27:48Z

For some, coupons are dead and are a relic of the older days. I’m a heavily Internet-connected late 30s tech-aware consumer and yet I still open my envelope of Val-Pak coupons. I look at each and every coupon and from time-to-time I keep a coupon or two.

This has me wonder if the Val-Pak business model can still survive in the age of Groupon? Are the business models of these seemingly different businesses really that different? Both companies want you to take them up on their offer and seek out the businesses they are effectively advertising and promoting.

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Daily Deal Media : SaveMore.com Costs Merchant Thousands, Accused of Running Scam Website

2012-02-02T10:33:54Z

SaveMore.com may make it difficult for angry customers to reach; however news of the company’s questionable practices has been increasingly easy to find. According to unconfirmed online sources, SaveMore is at the end of a long chain of companies, all with debatable ties.

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