ValpakDeals.com: A Daily Savings Site for Those Who Want It All

LARGO, Fla., Sept. 15 /PRNewswire/ -- Here's the deal: For all those who aspire to relax all weekend at the spa, dine at swanky restaurants and look like a movie star – yet still need to change the oil in the family car, arrange for lawn service and stick to a budget, ValpakDeals.com will soon save the day... and save you money.

Promising savings that are "Sometimes sensible, sometimes sensational and always smart," ValpakDeals.com, a new product from Valpak, will give consumers access to online daily offers featuring discounts of 45 percent and more.

"These deals will extend our audience reach and also deliver great deals daily," said Greg Bicket, president of Valpak's parent company Cox Target Media. "These are different from the kind of offers you'll find on Valpak.com and in your monthly Valpak Blue Envelope. We're continuously creating innovative ways to bring consumers new types of offers that fit their lifestyle."

ValpakDeals.com recognizes that today's value-conscious consumers not only want savings on nice-to-have products and services, like skydiving, a night out on the town or a trip to the spa – but they also want to save on everyday expenditures, like car service and a trim at the neighborhood hair salon. And they want to save big.

"It's a chance for consumers to save money on the things they need, as well as take advantage of opportunities to treat themselves to something special," said Bicket.

ValpakDeals.com launches November 2010 in Long Island, N.Y., Omaha, Neb., New Haven, Conn., and Las Vegas, and will expand across the Valpak franchise network during 2011.

Perhaps best known for its direct mail product, Valpak is applying the knowledge and experience gained over its 42 years as the savings expert into this completely new offering.

"Adding a daily deal product to the Valpak portfolio just makes sense," adds Jim Sampey, Chief Operating Officer at Valpak. "Our clients trust us to help them navigate the options and use a mix of mobile, online and direct mail to reach their business goals," he said. "We expect ValpakDeals.com offers may stand alone or be added to a larger integrated marketing strategy."

Local sales efforts and consumer registration are beginning now in the initial four markets. Soon consumers will get daily access to offers for the sensible and sensational. And that's just smart.