Adotas : Elevating the Mobile Love Affair With Coupons

Great article by edo Interactive CMO Meaghan Schaefer outlining the growth opportunities and challenges that still need to be worked out in the mobile coupon space.  I especially likes the following taxonomy of redemption methodologiues from the article.

Today, there are at least five options for redeeming a mobile coupon. At this point in the industry’s evolution it’s critical to understand how the system you choose will work on the back end. Here are the most common redemption methods:

– Consumer presents phone displaying a discount offer and cashier rings up purchase with a discount

– Cashier manually enters a code displayed in the mobile coupon to generate a discount

– Cashier scans a barcode embedded in the mobile coupon

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