Coupon Marketing Praised in Wisconsin Law Journal

An article on the Wisconsin Law Journal describes an "out of the box" from a personal injury attorney that has his ads in the mailbox with coupons for free educational info. on personal injury law.

The journal reports:

"Another old-school marketing idea is the Yellow Pages. Rozek says his firm tried that route but found it to be “very expensive.” It yielded a few clients, but in the final analysis was a poor value. 

So they’ve moved on to ValPak, a division of Cox Target Media, which sends a stack of coupons from local businesses in the “familiar blue envelope,” according to ValPak’s Web site.

Rozek contracted for a year of quarterly coupons sent to 100,000 mailboxes in the Milwaukee area. The firm’s coupon offers a free informational publication authored by Rozek entitled, “A Consumer’s Guide: Personal Injury Claims in Wisconsin,” available both as an online download and a booklet....

The ValPak campaign has proven effective, with many prospects calling the firm’s 800 number or requesting the publication from the “landing page” created to track such requests. A sizeable number have turned into clients. Because the year’s mailings are not yet completed, Rozek expects there will be many more."

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