Netnewscheck.com : Mobile Coupons Category To Watch

“Coupons are the category to watch - at least initially,” said Gordon Borrell of Borrell Associates in releasing a new report predicting huge growth in mobile ads. “There’s something dramatic going on, and heavy implications for direct mail, yellow pages, newspapers and anyone else in the coupon-distribution business.”

Borrell Associates officially released its outlook for local and national mobile marketing Thursday, calling mobile “the new disruptor” that has emerged on the scene faster than any other new medium over the past 90 years.

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