YP.com Adds More Coupons, Making It Easier for Shoppers to Save Money This Holiday Season

AT&T Interactive today announced it entered into agreements with Valpak and Savings.com that will give over 30 million monthly YP.com users access to thousands of printable and online coupons. The new agreements complement thousands of existing coupons from local businesses already available on YP.com.

YP.com users who are looking to find great savings can now access online local coupons from Valpak, traditionally known for its signature Blue Envelope(R) coupons, which can be redeemed at physical store locations for retail goods (including dry cleaners, day spas, vets, pizza places, car washes) or for services, including those provided by plumbers and handymen.

For online shoppers, YP.com offers promotional coupons from Savings.com, a premier destination for online coupons and coupon codes. YP.com users can redeem these discounts from thousands of online merchants simply by clicking through to merchant websites from YP.com and applying their discount code when they checkout online. In select locations, users may also find a new "Save" feature on the YP.com homepage, offering quick access to coupons and discounts from local businesses in popular categories.

"By bringing together the most comprehensive local business information with incentives such as coupons and promotions, we are creating a local search experience that benefits both businesses and consumers," said Mike Fordyce, Senior Vice President of Business Development at AT&T Interactive. "Increasing the number of coupons on YP.com creates more opportunities for local businesses to connect with customers, while giving consumers what they need to make a decision on the places to shop and do business with. Our collaboration with Valpak, Savings.com, and other industry leaders is part of our commitment to bring the best of local to YP users."

The agreements with Valpak and Savings.com (with data integration provided by Acxiom(R)) offer broad coupon coverage with local businesses across the country, supplementing the comprehensive local content already available on YP.com.

Currently, many YP.com coupons are also available on the YPmobileR website at m.yp.com, with future mobile integration of third party coupons and new mobile coupon products expected in early 2011.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.