ScreenTicket and McDonald’s in Denmark Launch Mobile Coupon Campaign Targeting Students
Tuesday, October 26, 2010 at 2:40AM 
According to ScreenTicket's Helle Thomsen, ScreenTicket and McDonald’s in Denmark have just launched a national mobile coupon campaign that is running the next three years, where 69 of 84 restaurants are participating. McDonald’s wants to acquire members for their Student Club, where students can benefit from special offers and savings.
The offers are exclusive to members and only available via web based mobile coupons. Web based mobile coupons are far more advanced than the regular SMS coupons and require that the end user has a data connection. The campaign has been running effectively since the beginning of October and so far, the results have been impressing with a 36% redeeming rate exceeded a whopping 28% redemption rate of Sprite earlier this year. We are expecting even greater results in the time coming.
About ScreenTicket:
ScreenTicket is an award winning mobile coupon and ticketing company based in Denmark, specializing in web based mobile coupons. ScreenTicket is currently operating in the US, Canada, Sweden, Australia and Denmark.
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