Kelsey Group : Valpak Goes Mobile, Social

In an under-reported story, Valpak has begun to experiment with mobile distribution of its signature coupons. So far this has included an iPhone optimized web site and next up could be a native iPhone app.

This could come at the right time, when the mobile web continues to grow via smart phone penetration, falling device costs, and better software standards. Online coupons haven’t gotten off the ground to the degree that we all thought they would, but mobile comes without some adoption barriers (i.e. searching and printing before you leave the house).

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