Axcess News : Online coupons out-clip print
Thursday, March 19, 2009 at 6:31PM According to Inmar, a coupon processing settlement provider, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, marking the first jump in redemption since the early 90s. The Winston-Salem NC company credits the uptick in coupon redemption to the economy, yet gains in online coupon redemption has out-clipped newspapers 17-to-1, according to Coupons.com.
"When everyone started hearing reports of record unemployment, drops in consumer confidence and losses on Wall Street, coupon redemption volume started to go up," said Bob Carter, president of Inmar CMS Promotion Services.
But the big gains came in online coupon redemption.
According to ComScore, coupon sites were the fastest-growing online category in November by traffic, up 32% from October to 35.6 million.
Coupons.com says the redemption rate for coupons on their Site remained approximately 17% on average vs. less than 1% overall for newspapers.
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