Online Coupon Activity Reports - Building Value with the Annual Value of a Customer

Discussing the annual value of a customer can be a very powerful way to establish the value of the local online coupon advertising. Most local online coupon sales forces has the ability to generate activity reports based on the number of times an advertiser’s online coupon is viewed, printed, sent to a mobile phone, etc. These reports can be very powerful. It’s critical that, as a sales rep, you understand how to use them to maintain the relationship with the client and build steam toward an advertising contract renewal.

Read complete article