Brownsville Herald : Coupons use rising, retailers attempt to lure consumers back

"Coupons usually work," Martinez said. "It's actually better than doing advertising on the radio and TV and stuff - you're throwing all that money away and it's not a guarantee."

In-store coupon use at Texas grocery giant H-E-B was up 22.8 percent in 2008 and the redemption rate on manufacturer coupons is the same, according to figures provided by the store.

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