Dallas Morning News : Restaurants Cozy Up to Coupon Clippers

Restaurant operators are taking a page from the makers of detergent and diapers, offering coupons to bring back consumers who've been cooking at home to conserve cash.

Even veteran restaurant operators who have long derided the profit-eaters concede that in this environment, 75 percent of a sale beats no sale at all.

"The numbers of people coming through the door are down, and people that come in are looking for a bargain," said Jim Elrod, who saw sales at his Fishmonger's Seafood Market & Cafe in Plano plummet in the fall.

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