Ad Age : 2009 Brings Opportunity for Coupon Marketers

According to ComScore, coupon sites were the fastest-growing online category in November by traffic, up 32% from October to 35.6 million. Coupons.com got about a quarter of that, or 8.5 million visitors, up from 8 million in October and 6.5 million a year ago. The company has seen its redemption rates increase 1% to 17% in the last year. (A newspaper coupon's average redemption rate hovers around 1%.) As a result of the economy, Coupons' chief executive Steven Boal said his business has been growing 20% to 25% every month.

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