Setting strategy: Retailers hope to clip a path to success

In a tough retail environment, coupons can be a useful marketing tool.

“Our customers respond to them,” said Elizabeth Jensen, marketing director for Cargo Largo, which sells overstocked and excess inventory through various venues, including a retail store in Independence.

Since joining the company earlier this year, Jensen has made coupons a key part of Cargo Largo’s marketing plan. She has incorporated standard discount coupons as well as scratch-off games, using various distribution channels such as direct mail, e-mail, newspapers and the company’s Web site.

Read entire article at kansascity.com

Comments

[Bozena]

I was looking for coupons for Cargo Largo in newspaper, checked their website but I did not find any. I really don't know what she is talking about.

[David Flash, Coupon Marketer]

Thanks for using coupons. Possibly try sigining up for their mail/email list.