NY Times : In Lean Times, Online Coupons Are Catching On

Mrs. Ferguson may be more fanatical than most people, but surfing for online coupons is growing in popularity. In October, 27 million people visited a coupon site, according to comScore Media Metrix, up 33 percent from a year earlier.

“Coupons had never been a big factor online the way they are offline. This is something new,” said Gian Fulgoni, chairman of comScore. “It’s taken pricing power away from the retailers and given it to the consumers, because the consumer is totally up to speed on what the prices are.” Retailers have mixed feelings about this shift.

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