Direct : Super Coup for Super Coups

In three years, Super Coups has gone from being 30 days away from declaring bankruptcy to being 30 days away from signing its second international deal.

The Avon, MA-based coupon mailer is also increasing its presence on direct response television and testing business-to-business mailings to get consumers to use its clients' coupons, according to Super Coups president and chief operating officer Don McKenzie.

Coupons Down Under

If all goes well, Super Coups will have a franchise system operating in Australia next month. The first international program Super Coups set up was in Alberta, Canada.

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