DM News : Valpak Goes Online With Coupons

Working with 225 franchisees and more than 50 percent of its 130,000 small businesses and advertisers, Val-Pak Coupons On-Line (www.valpak.com) is making 32,000 to 35,000 coupons available to consumers through their computers. Franchises such as Subway, Jiffy Lube, McDonald's and Holiday Inn are participating in the venture as well as online merchants such as ArtSelect. The service is available 24 hours a day, seven days a week.

Consumers who visit Val-Pak's Web site are asked to enter either their home ZIP code, work ZIP code or the name of the city or state they're in. After that, a list of nine categories will be displayed -- Auto/Transportation, Entertainment, Restaurants, General Services, Retail, Household Services, Professional Services, Education and Communications -- and consumers are asked to click on the category they are interested in. Once a category is selected, all of the coupons offered by participating companies in the designated location will come up.

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