Valpak Announces Triple Environmental Certification
Friday, November 27, 2009 at 4:47AM
Valpak Direct Marketing Systems Inc., maker of The Blue Envelope®, has been awarded certification under the three leading environmental programs: Sustainable Forestry Initiative (SFI), Programme for the Endorsement of Forest Certification (PEFC) and the Forest Stewardship Council (FSC).
"Valpak recognizes the importance of maintaining sustainable, environmentally responsible business practices that benefit our consumers, advertisers, franchisees and employees," said Greg Bicket, President of Cox Target Media, which owns Valpak.
Valpak successfully completed the certification process, which includes creating documentation and processes to report on and measure compliance to program standards. The standards ensure the paper used in all envelopes and inserts printed by Valpak comes from responsibly managed sources.


